From April 10th to 12th, 2024, Skål International took center stage at the World Travel Market Africa (WTM Africa) in Cape Town, and what an extraordinary event it was! Day 1 kicked off with a bang as we inaugurated the festivities with a ribbon-cutting ceremony, marking the beginning of three days packed with exciting opportunities.

Joining us at WTM Africa meant immersing yourself in a world of possibilities, networking with industry leaders, and forging lasting connections. Our stand, located in Hall 2, K22, was abuzz with engaging activities, inviting visitors to explore new horizons in the travel industry and connect with fellow Skål International members.

A highlight of the event was the speaking engagement by Fiona Angelico, Deputy Director of Skål International Region 14, who shared insights on ‘Future Leadership in Travel and Tourism.’ Her session, held at the Future Theatre on April 10th, highlighted the pivotal role of young members in shaping the industry’s future.

Day 2 – On April 11th, the excitement continued with Speed Networking, facilitating meaningful connections between attendees and buyers. Engaging speaker sessions and round-table discussions covered a diverse range of topics, from the resurgence of Chinese Outbound Travel to AI in hospitality, offering valuable insights to all participants.

The day culminated in an unforgettable evening at the Skål event hosted by Skål International South Africa and Skål Cape Town, held at the luxurious Sky Hotel. From specially hand-rolled sushi to tantalizing hors d’oeuvres and a chocolate fountain fondue, every moment was a culinary delight. Guests were treated to an extraordinary gin and vodka tasting experience by Triple Three, while eagerly awaiting the announcement of the award winners. Congratulations to all the deserving recipients: 

Karl Twiggs Award: Derek Houston (far left) who this year celebrates 40 years of operating his own company, Houston Travel Marketing Services (HTMS), and has been working in the travel trade for an astounding 59 years

Committee Member of the Year: Tanya Lubbe (2nd from left) of Skål International Cape Town

President of the Year: Dawn Smith (3rd from left) of Skål International Cape Town

Club of the Year: Skål International Cape Town (held by Johan Van Schalkwyk 2nd from right)

Skålleague of the Year: Skål International Garden Route ‘s Vijver Jonck (Far right)

Day 3 – On April 12th, the final day of WTM Africa, we welcomed Leigh-Ann Davis from Mozambique Shoreline Marketing as a new member of Skål International, concluding our event on a high note.

As the curtains closed on WTM Africa 2024, we extend our heartfelt gratitude to all visitors, buyers, exhibitors, media, and associations who contributed to the event’s tremendous success. To the City of Cape Town, thank you for hosting us and providing the perfect backdrop for this memorable occasion.

Remember, Skål International stands as a beacon of camaraderie and innovation in the travel industry. We invite you to join us at future events and continue shaping the future of African tourism together. Until we meet again, thank you for making WTM Africa 2024 an unforgettable experience!