Ingrid Geertsema, born in the Netherlands but proudly calling South Africa home, is the inspiring mind behind Ubuntu Vegan Hospitality — a groundbreaking concept that is helping shape a more compassionate, sustainable, and forward-thinking hospitality industry. With a passion rooted in conscious living and a deep understanding of both the vegan lifestyle and the needs of modern travellers, Ingrid has created a service that bridges the gap between ethical values and exceptional guest experiences.
BIG NEWS: “The World Sustainable Hospitality Alliance (WSHA), the largest hotel association globally, has partnered with US non-profit Vegan Hospitality , which works with industry members to expand plant-based dining solutions and meet evolving sustainability goals.
The alliance represents 35 leading hotel chains (including the top 11) and over 66,000 properties, such as Accor Group, Four Seasons, Hilton, IHG Hotels & Resorts, Hyatt, ITC Hotels, Jumeirah, Marriott International, and The Ritz London.
Through the collaboration, Vegan Hospitality will provide educational resources and live training for WSHA’s network of corporate leaders, sustainability directors, and chefs.”
The World’s Largest Hotel Alliance is Betting on Plant-Based Dining to Slash Emissions
Ubuntu Vegan Hospitality works hand-in-hand with hotels, lodges, guesthouses, restaurants, and wellness retreats to help them seamlessly integrate vegan and plant-based offerings into their existing operations. From menu development and chef training to staff education, allergen management, and sustainability consulting, Ingrid empowers hospitality establishments to expand their inclusivity, attract new markets, and deliver world-class service to vegan and health-conscious guests.
What makes Ingrid’s work so unique is her approach — she understands that going vegan-friendly isn’t just about changing a menu, it’s about embracing a mindset of care, respect, and connection. Her consulting style reflects the true spirit of ubuntu — “I am because we are” — ensuring that each partnership becomes a collaboration rooted in growth, understanding, and shared purpose.
Through her guidance, many South African hospitality businesses have not only improved their offerings but also reduced their environmental footprint and created more meaningful guest experiences. Ingrid’s mission is simple yet powerful: to make it easy for every establishment, big or small, to welcome guests with compassion, authenticity, and flavour.
By combining her European precision with South African warmth and creativity, Ingrid Geertsema is helping redefine what hospitality can be — one delicious, sustainable, and mindful experience at a time.
